I am Innocent to a Witch. I Know Not What a Witch is.”...

â€Å"Now, Hell and Heaven grapple on our backs, and all our old pretense is ripped away†¦ It is a providence and no great change; we are only what we always were, but naked now. Aye, naked! And the wind, God’s icy wind, will blow!† (205) This powerful quote is taken from The Crucible, a play written by Arthur Miller during the Red Scare of the 1950’s. Miller, accused in the McCarthy trials, wrote the play about the Salem Witch Trials in 1692 to criticize the way history was repeating itself and how hysteria was taking over the masses. Arthur Miller’s writing style adds to the retelling of the Witch Trials by his use of diction, syntax, and metaphors. These techniques help give insight to how the people of the Trials felt and give the characters a more solid feel, enhance imagery, as well as make the setting vivid and believable. Diction is essentially the word choice used in a medium. In The Crucible, the use of diction to create a believable image of the Puritan life and speech is crucial to the story. Miller uses archaic vocabulary in The Crucible often to create a more feasible Puritan setting and to enhance the characterization of the people involved. Puritans, being a highly pious people, were more likely to use words such as â€Å"penitence† (239) and â€Å"harlot† (221) than we would today. In today’s times, instead of penitence, one would be more likely to say regret and, instead of harlot, say whore. Danforth is the highest in rank of the judges of the Trials. Miller has to use

Japanese Business Etiquette Management †Myassignmenthelp.Com

Question: Discuss About The Japanese Business Etiquette Management? Answer: Introducation Family background and social life experiences motivate Emilys entrepreneurship venture. The food oriented cultural background gives her the exposure to the industry and she learns how to prepare food experiments. These experiences prepare her to become an expert in sauces, and condiments. From the social system, she also learns how to bottle gifts and it shapes her entrepreneurship skills. Owner of the Aromatic Condiment Shop and a small-scale production unit in Perth, she specializes in the use of natural ingredients. Her plans to expand globally starting with Japan targets products that are popular in all parts of the world. These include chili sauces, pastes, jam varieties and chutney. Her intention is to work with Mr. Hamasaki who is aged 50 in the Japanese market. In order to proceed with the business in the region, Emily needs a strategic plan. This analytical essay presents a simplified approach on the practical steps to take. The discussion explains how to start a business in a foreign land, with reference to the cultural dimension theory and GLOBE models. Getting it right the first time gives a good foundation for Aromatic Condiment Shop. For a start, she needs to learn the proper manners for social interaction in order to avoid being misunderstood. What is culture and what characteristics does it have? Beliefs and practices may make sense in one place yet appear ignorant in another. Emily needs to package her brand in a way that makes sense in japan just as much as it has in Australia. First, it starts with her own self-image. She needs to learn the proper dress code, business suits, and traditional attire. In addition, the brand name Aromatic Condiment Shop needs to have proper words, logo and elements. Aromatic means a pleasant aroma while condiment implies spices and sauces. In Japan and the Asian region, aromatherapy and condiments are important aspects in culinary and beauty treatment(Barton, 2017). Culture is about the society, food, drink, lifestyle, fashion, language, values and other aspects of the society. Sauces such as soy and sesame are popular in the region. These are common elements in the global cuisine but Emily needs to package the brand appropriately for the specific environment. Culture is an identity that people in a society associate with. This includes, believes, practices, norms and values, which contain social knowledge and identity. The shared culture makes it easier for Emily because Japan and Asian communities are culturally rigid. Emily needs to find out if there is any weird meaning or symbol associated with her products. The best way to connect business with cultural dimensions is to understand Hofstedes theory of cultural dimension, which recommends the use of national culture for business decisions. It looks at four factors that a business entity can use for market entry in a new region. These are individualism, masculinity, power distance and uncertainty avoidance(Chhokar, et al., 2013). From this application, Aromatic Condiment Shop needs to make a decision on the perfect location for the brand. Emily needs to find out from Mr. Hamasaki about the peoples beliefs in the food industry, peoples choices and how the level of partnership between Emily and Hamasaki. National culture shows differences in value systems as well as similarities that the two can use. This will also shape the communication tactic that she uses. It is important for Emily to recognize that culture is diverse. There is national culture, religious culture and social cultural practices. These are different across all systems. Managing a business entity that has a multicultural image is a challenge because of the barriers, and customer perception. Her choice of Mr. Hamasaki as the business link the region could be from the fact that the Japanese have respect for the elderly(Karasawa, et al., 2011). In fact, there is a cultural day for the elderly. This psychological affiliation with the elderly gives the brand a positive image. Emily knows that for her to appeal to the Japanese consumer, a cultural link is necessary. As much as it is easy to adopt other cultures like celebrations, symbolic culture is hard to change. Hofstedes approach to culture dimensions has limitations. Although the Japanese culture may have respect for the aged, modern technology tactics favor the young generation. Therefore uniting organizational culture with national and individual culture becomes a challenge. In the global business culture, women have a place in business leadership. However, in Japan, Mr. Hamasaki who is more elderly may have to take the lead in making business decisions(Fang, 2012). This brings about issues of leadership in the Aromatic Condiment Shop business. The better model for managing complex organizations would be the Global Leadership and Organizational Behavior Effectiveness (GLOBE). This approach takes into consideration the culture in society as well as the business plan. In the contemporary business world, globalization allows small and large companies to access customers from all parts of the globe. Entrepreneurs use cultural intelligence to spread business ideas in new cultures(Llopis, 2013). This is not easy because different parts of the world speak different languages, have different practices and lifestyles. In business, it is crucial to understand the customer as well as the business objectives. This helps the brand to meet the consumer needs satisfactorily and make profit(Kiron Shockley, 2011). However, some successful businesses have experienced failures in specific areas for failure to understand the cultural dimensions in the new markets. The trick is to learn the consumers cultural values, embrace the cultural eleme nts and gain their trust. GLOBE recognizes the leadership capacity of organizational innovators like Emily. In her quest to access cross border markets, she needs a strategy that caters for the Japanese markets. A narrow look at the demographics will also confirm whether the target market has consumers that are more youthful(Rashi, 2016). This will guide Emilys choice of marketing tactics. For instance, social media provides a great platform for the brand to announce its presence in Japan. E-commerce opens up this brand to the regional market. The online interaction helps Emilys brand to define itself and create a long-term relationship with consumers. Therefore, Emily will have a chance to surpass the expectations of the Japanese culture, in which men dominate the business sector(Hu, 2017). As a woman in charge of the business, Emily faces a challenge of redefining gender roles in her organization and in the business world. Although using cultural tactics provides business opportunities, business in the emerging markets of Asia have other challenges (Cavusgil, et al., 2012). Connecting cultural factors to effective management of business operations is a plus. Emily needs to treat her employees and stakeholders in the business well. This will improve her image for more respect. Profile entrepreneurs receive recognition globally despite their cultural affiliations and gender(Kelley, et al., 2012). One way to capture the attention of the Japanese region is to use Corporate Social Responsibility as business ethics and PR strategy. In Japan, visionary women in social entrepreneurship have a better chance of success(Welsh, et al., 2014). Emilys brand has a chance to adopt this as an initiative or contribute towards its activities. The country needs mentors like Emily and she could use this as a chance to connect with women who are the target customers for her products. In conclusion, the Japanese business etiquette includes respect for the elderly. As Emily approaches Mr. Hamasaki for business, she needs to be polite, kind and sensitive to the Japanese cultural values. Having come from a global culture background where women have the ability to lead, she cannot ignore traditional protocol. Her dressing code needs to represent the culture. Paying attention to the Japanese national values includes simple things like arriving for meetings on time, being pleasant and protocol. Emily needs to learn important character attributes such as patience, which is important in business. Therefore, embracing Japanese etiquette takes more than getting to know the language. It also comprises of basic personality factors that people in the national culture can appreciate. Business acumen in the global markets cannot succeed without paying attention to cultural diversities in the multinational brands. Cultural dimensions address cultural barriers for small and large companies. References Barton, D. W., 2017. The 8 most important condiments and ingredients in Japanese cuisine. [Online] Available at: https://japanology.org/2017/04/the-8-most-important-condiments-and-ingredients-in-japanese-cuisine/ [Accessed 15 August 2017]. Cavusgil, S. T., Ghauri, P. Akcal, A. A., 2012. Doing business in emerging markets. s.l.:Sage. Chhokar, J., Brodbeck, F. House, R. J. (., 2013. Culture and leadrship across the world: The GLOBE book of indepth studies of 25 societies. s.l.:Routledge. Fang, T., 2012. Yin Yang: A new perspective on culture. Management and organization Review, 8(1), pp. 25-50. Hu, E., 2017. Women are Making Their Voices Heard in Male Dominated Japanese Politics. npr, 13 January. Karasawa, M. et al., 2011. Cultural perspectives on aging and well-being: A comparison of Japan and the US. International Journal of Aging Human Devepment, 73(1), pp. 73-98. Kelley, D., Singer, S. Herrington, M., 2012. The global entrepreneurship monitor., s.l.: Global Report GEM 2011. Kiron, D. Shockley, R., 2011. Creating business value with analytics. MIT Sloan Management Review, 53(1), p. 57.

Spongebob Essay Example For Students

Spongebob Essay Outline1 The role of cartoons in modern society2 The popularity of SpongeBob cartoon3 The SpongeBob’s appearance4 SpongeBob Square Pants: The Naive and Happy Optimist5 Patrick Star: The Flawed, Loyal Friend The role of cartoons in modern society One of the effective tools for the development and upbringing of the child is the animation. Experts investigated the effect of cartoons on the psyche of children and confirmed their developing, cognitive and educational role. Figurative, colorful and spectacular cartoons are close in their developing abilities to fairy tales, games, and live communication. Cartoons are directly involved in the upbringing of the child. According to many psychologists, visual images have a great influence on the development and upbringing of the baby. Bright moving figures of the characters of the animated film attract attention, fascinate the child, and seize consciousness. There is always morality in cartoons. Their integral part is the negative character, which usually has its reasons to be evil. One of such examples is SpongeBob cartoon, which is popular all over the world. Writing the SpongeBob essay is an unusual assignment for college students, that’s why we are going to provide you with the dream paper example. The popularity of SpongeBob cartoon We will write a custom essay on Spongebob specifically for you for only $16.38 $13.9/page Order now SpongeBob Square Pants is a cartoon show available on the Nickelodeon television network. The meme has resulted in a variety of different children’s apparel, toys, school gear, and DVDs. The main character, SpongeBob Square Pants, has become a figure immediately recognizable by both adults and children. He has gained significance as both a television star and a loveable friend. Since its official debut in the summer of 1999, Sponge Bob Square Pants has had great success, and there is no indication that the show will lose its popularity. While on the surface SpongeBob Square Pants might appear to project a counter-cultural rejection of tradition and authority figures, on the contrary, the text projects many elements that support the American cultural ideal of the American Dream. Thus, in the analysis of the television show, SpongeBob Square Pants, we set aside a strictly entertaining form of popular culture to demonstrate the show’s ability to equip both children and adults for contemporary society. The SpongeBob’s appearance SpongeBob Square Pants was created in Burbank, California in 1999 by a producer, Stephen Hillenburg (Whitney, 2002). The main character, SpongeBob Square Pants is voiced by Tom Kenny – who has used his quirky voice and contagious laugh to allow SpongeBob to stand out among American society’s vast lineup of cartoons. Still being created today, the television show has only taken one break in creating new episodes, and that was to produce a movie, The SpongeBob Square Pants Movie, in 2004. Interestingly, the show’s producer, Stephen Hillenburg earned a degree in natural resource planning and interpretation and used this education to teach marine biology at the Orange County Marine Institute for three years (Strauss, 2002). Pursuing a master’s degree in the arts, Hillenberg had a suitable background for knowing how to create animated characters that can â€Å"live in a pineapple under the sea.† Hillenberg also explained that the show works due to the uncomplicated plots that focus on the interaction of the characters rather than on specific topics (Whitney, 2002). The popularity of the show is illustrated best by the span of the viewing audience for SpongeBob Square Pants, which ranges from age five to forty-nine. Interestingly, of the series 56.1 million monthly viewers, 13.3 million of those viewers were nine to fourteen-year-olds, and 18.6 million of those landed in the age category ranging from eighteen to forty-nine. SpongeBob Square Pants is aired on Nickelodeon, which began running television programs in 1979, where it was and is still owned by Viacom. Nickelodeon has now been expanded into various audience-specific channels, including Nick, Nick Jr., and Nick at Nite. The audience-specific channels enable Nickelodeon is very successful in appealing to multiple audiences. .ua334b70339d1057b3e1cdd43576a0b44 , .ua334b70339d1057b3e1cdd43576a0b44 .postImageUrl , .ua334b70339d1057b3e1cdd43576a0b44 .centered-text-area { min-height: 80px; position: relative; } .ua334b70339d1057b3e1cdd43576a0b44 , .ua334b70339d1057b3e1cdd43576a0b44:hover , .ua334b70339d1057b3e1cdd43576a0b44:visited , .ua334b70339d1057b3e1cdd43576a0b44:active { border:0!important; } .ua334b70339d1057b3e1cdd43576a0b44 .clearfix:after { content: ""; display: table; clear: both; } .ua334b70339d1057b3e1cdd43576a0b44 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua334b70339d1057b3e1cdd43576a0b44:active , .ua334b70339d1057b3e1cdd43576a0b44:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua334b70339d1057b3e1cdd43576a0b44 .centered-text-area { width: 100%; position: relative ; } .ua334b70339d1057b3e1cdd43576a0b44 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua334b70339d1057b3e1cdd43576a0b44 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua334b70339d1057b3e1cdd43576a0b44 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua334b70339d1057b3e1cdd43576a0b44:hover .ctaButton { background-color: #34495E!important; } .ua334b70339d1057b3e1cdd43576a0b44 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua334b70339d1057b3e1cdd43576a0b44 .ua334b70339d1057b3e1cdd43576a0b44-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua334b70339d1057b3e1cdd43576a0b44:after { content: ""; display: block; clear: both; } READ: Drug Abuse EssaySpongeBob Square Pants: The Naive and Happy Optimist In each text, SpongeBob starts the scene with the happiest, most hopeful attitude. His unbearably ridiculous laugh radiates from him in every happy moment he encounters. Whenever there is a problem presented to a secondary character, he reassures the other with concrete optimism. The other characters respond to his happiness – and loud laughter – in different ways; however, he maintains his undying optimism. Whenever another character is experiencing a hardship, SpongeBob takes pride in helping and doing anything possible to ease their situation. He prides himself on being punctual, helpful, and a model citizen of Bikini Bottom. In reviewing the full episode, it is clear that SpongeBob’s excitement permeates throughout. There is much significance placed on SpongeBob’s personality, especially as he confronts the other, very different, characters. A few specific examples of SpongeBob’s optimism from the four episodes are: â€Å"Help Wanted† – SpongeBob wakes up to his obnoxiously loud alarm clock and immediately jumps up into song and dance—ready for a new day. â€Å"Tea at the TreeDome† – In hopes of gaining the attention of Sandy and not letting Patrick down, he risks shriveling up into a water-less sponge. â€Å"Sweet and Sour Squid† – When Squidward’s clarinet gets smashed by a vehicle, SpongeBob offers a silver lining: â€Å"Phew! He almost got your clarinet!† â€Å"The Googly Artiste† – When Patrick gets frustrated with his lack of artistic ability, SpongeBob keeps encouraging him until Patrick realizes his potential. Patrick Star: The Flawed, Loyal Friend SpongeBob can always count on the loyalty of his best friend, Patrick. Whatever the day brings for SpongeBob, he can rely on Patrick’s constant support. Patrick is an interesting character who does not possess the intellect or maturity to make wise decisions. He is also easily persuaded, making him very gullible and vulnerable to others’ wrongdoings. He does not comprehend much of what the other characters say and, if he does, he usually interprets the information in a much different way. Because of this, Patrick tends to get lucky a lot. His immature ordeals may turn to successes, but these accomplishments are very much on the surface and not easily understood by the others – except his best friend, SpongeBob. As you can see above, there are many ideas for writing the SpongeBob essay. Doesn’t matter which font you choose, the main thing is content.

Chemistry Abbreviations Starting with the Letter F

Chemistry Abbreviations Starting with the Letter F Chemistry abbreviations and acronyms are common in all fields of science. This collection offers common abbreviations and acronyms beginning with the letter F used in chemistry and chemical engineering.f - femtoF - FluorineFA - Fully AmorphousFA - Furnace AnnealingFAC - Free Available ChlorineFAD - Flavin Adenine DinucleotideFADE - Fast Atomic Density EvaluationFAN - Free Amino NitrogenFAS - Fluorescence Actin StainingFAS - Folic Acid SynthesisFBC - Fesser, Bishop and Campbell modelFBD - Free Body DiagramFBR - Fast Breeder ReactorFC - Face CellFC - Face CenteredFC - Fragment CrystallizationFCC - Face Centered CubicFCC - Fluid Catalytic CrackingFCC - Food Chemical CodexFCCU - Fluidized Catalytic Cracking UnitFCHC - Face Centered Hyper-CubicFCS - Fellow of the Chemical SocietyFCS - Fire Control SystemFCS - Fluorescence Correlation SpectroscopyFE - FerredoxinFE - Free EnergyFe - IronFGC - Flue Gas ConditioningFIGD - Flow Injection/Gas DiffusionFIGE - Field Inversion Gel ElectrophoresisF IPS - Fast Imaging Plasma SpectrometerFm - FermiumFOS - FructoOligoSaccharideFP - Freezing PointFPD - Freezing Point DepressionFPLC - Fast Performance Liquid ChromatographyFr - FranciumFRAP - Fluorine-Resistant Acid PhosphataseFRS - Fellow of the Royal SocietyFS - Free StateFSA - Formamidine Sulphinic AcidFW - Formula Weight​

Situation Audit & TimeLine for UNILEVER FOOD SOLUTION Essay

Situation Audit & TimeLine for UNILEVER FOOD SOLUTION - Essay Example uilar (1967) was the first academician to discuss business analysis through a tool he called ETPS (Economic, Technological, Political and Social factors). According to him these external environmental factor influenced business decisions. From then onwards this has changed names to PEST, PESTEL etc and used extensively as an external analytical tool. (Aguilar 1967). Politically conditions and policies for companies dealing with food, even pre-cooked food are favourable and there are few barriers posed except for stringent health concerns. Therefore worldwide there is acceptance for Unilever foods. The economic factors are favourable too as with globalization of trade and industry more work is being created and incomes, specially of the middle class that consumes most of the pre-cooked foods, is rising. This is creating new markets for such products. Speaking of social factors it must be said that with the advent of industrial and trading activity, people of all classes, from executives to workers, are more actively engaged with work and have less time for cooking at home. This makes pre-cooked food a preferred item for its ease and ready to serve capability and is also less expensive than eating out. According to van Wylick (2007, pg. 1), Porters Five Forces model represents an ideal situational analysis of an industry. The central force is competitive rivalry that exists within the given industry. The other four forces that Unilever must deal with are the bargaining power of suppliers, the bargaining power of customers, the threat of new entrants, and the threat of substitute products. In this time of economic turmoil, suppliers can have quite a bit of bargaining power over Unilever. A good supply chain can offset this problem. The bargaining power of customers is also strong in this unstable economy and drives the pricing of the products. The threat of new entrants is unlikely since the market is fairly saturated and the economy does not favor new

World economy Essay Example | Topics and Well Written Essays - 1000 words

World economy - Essay Example And then, it might prove effective for the organization to present varied types of inventive products as per the requirements of the customers thereby amplifying the brand image and productivity of the organization in the market among other rival players. Moreover, in order to enhance the level of reliability and loyalty of the customers over a brand, customer retention is also extremely essential. It might prove effective in enhancing the brand value of the organization thereby amplifying its level of competitiveness to a certain extent in the future age among other players. Globalization is described as the process to move towards a more integrated and inter-reliant economy. This is mainly due to certain key environmental factors such as competitiveness, market trends, technology, political and economic scenario. Competitiveness- it is denoted as another vital environmental driver that offered significant impacts over the profitability of the organizations operating in diverse segments. Therefore, in order to cope up with such challenges, maximum extent of the organizations decided to offer varied types of inventive products to retain its brand image and customer base for longer period of time. Economic downturn- it is also another factor that offered a negative impact over the functions and operations of the organizations. As a result, in order to survive, most of the organization implemented the strategy of presenting value-added products at lowest possible price. So that, it might be used by the individual of varying age groups, religions, living standards and life style. Only then, the level of turnover and profitability of the organization might get enhanced with a significant extent in the future era as well. Thus, from the above paragraph, it might be analyzed that globalization makes nation-states more inter-dependent over one –another, i.e. more integrated into a global economy (World Trade Organization, 2008). Technology- introduction of varied

Agenda Setting Essay Example for Free

Agenda Setting Essay Agenda Setting Patricia Wigington Grand Canyon University COM 126 Introduction The mass media today, no longer reports public opinion, it drives it. This paper discusses how mass media sets the agenda, and what impact this had on the issues that emerged during the 2008 presidential election. According to Donald Shaw and Maxwell Combs, agenda is a theory to describe now the news media can have a considerable impact on shaping the publics opinion of a social reality, on influencing what people believe are important issues. (ShawMcCombs, 1977) Agenda Setting Media consolidation is one thing that contributes to agenda-setting. As the number of newspapers dwindles and radio and TV stations are sold to one or two conglomerates, the news is in effect being censored because it reflect only the viewpoint of a single organization. If conflicting views are never even mentioned, the public is never aware that there is an entirely different side to the issue than the one being presented. It requires persistence to find out the facts of an issue, and people may not make the effort. Then too, the media itself has changed dramatically in recent years. Many people now get their news from digital media including the Internet, but the flood of electronic information may not make them more knowledgeable, just more informed about issues they may not consider important. Marshall McLuhan once famously argued that the medium is the message; David Considine twists it slightly, to the idea that the â€Å"medium is the massage,† and that we are all being worked over by the media, in particular younger people (Considine, 2009, p. 65). Today’s technology, people using several electronic devices simultaneously, practice widely known as multitasking (Considine, 2009). Time Magazine wondered, however, if people are â€Å"too wired for their own good,† and whether modern media were contributing to â€Å"students’ reduced attention spans, making it harder for educators to reach and teach them† (Considine, 2009, p. 65). There is a legitimate question as to whether this environment of electronic noise and constant communication makes them â€Å"active and informed citizens† or merely â€Å"spectators moving from one distraction to another† (Considine, 2009, p. 65). The answer seems clear when Considine reveals that despite the fact that in 2006, the number of young people ages 18-29 in the U. S. was 50 million, only seven million voted in the mid-term election (Considine, 2009). In other words, they have access to information but don’t transform that information into knowledge or political action. Younger people are a volatile population when it comes to voting. They become wildly enthusiastic for a particular candidate such as Ron Paul or Howard Dean, but fail to show up at the polls (Considine, 2009). Barack Obama was able to energize this group on his own behalf and that of other Democratic candidates: â€Å"Exit polling from the January 2008 Iowa caucus for the Democratic candidates showed a record turnout among eighteen-to twenty-nine year olds, who heavily supported the theme of change promoted by Senator Barack Obama† (Considine, 2009, p. 66). Now of course they seem to have disengaged again and organizations such as Democracy for America and Moveon. org are actively working to re-energize them and get them to the polls in November. Part of Barack Obama’s success in the 2008 election was due to his savvy use of electronic media (Considine, 2009). He was able to â€Å"use new technology to reach and energize voters; his campaign built a substantial database and achieved record-breaking fundraising† (Considine, 2009, p. 66). It also seems logical that part of his appeal is that he does know how to use Twitter and FaceBook, and that he tweets personal messages; his electronic presence immediately makes his opponent look old and out of touch. He further endeared himself to young voters and â€Å"reaffirmed his commitment to communication technology when he insisted on keeping his personal Blackberry† (Considine, 2009,p. 66) The tendency of the media to set agendas was clearly shown in the summer of 2009, when electronic forums such as YouTube and Twitter, along with traditional outlets such as newspaper columns, took up the health-care debate and buzzed about such ludicrous and inaccurate items as â€Å"’death panels,’ socialism, Hitler and fascism† (Jones McBeth, 2010, p. 29). These scare tactics, which are all completely false, were used to try and discredit both the reform effort and the President, and are a clear example of the way the media sets an agenda. Picking up on the hysteria of the far right, the media repeated the lies without doing any fact checking, leading commentators to wonder â€Å"how these ideas rationally relate to the debate over reform† (Jones McBeth, 2010, p. 329). The fact that these crazy notions were not only given credence but reported widely, and continue to appear in the media, show how powerful such things can be â€Å"in shaping public opinion and ultimately in shaping governmental action† (Jones McBeth, 2010, p. 329). The misleading claims about â€Å"death panels,† the idea of Obama being Hitler and leading the country into a Socialist government are all â€Å"elements of larger policy tall-tales that were intentionally used by opponents of health-care reform attempting to derail President Obama’s reform. Obama’s supporters countered these lies with stories of their own: personal accounts from Americans who, for various reasons, were priced out of the heath care system or even denied care (Jones McBeth, 2010). The use of narratives is a powerful tool in setting the political agenda in the United States. One study found that although TV and internet users had a common agenda (the use of electronic media), their â€Å"ranked agendas† differed greatly from the ranked agendas of the media themselves (Brubaker, 2008). That is, the TV watchers and internet users were not interested in the programming or information that was being presented to them: â€Å"The overall general media audience ranked 10 or the 11 public affairs issues significantly different than presented by the media† (Brubaker, 2008). TV watchers and internet users were interested in â€Å"important public affairs issues,† but the agenda they were following â€Å"significantly differed from the agenda that medium was showing them’ (Brubaker, 2008). This implies that the media â€Å"are not powerful in setting the agenda of important public affairs or political issues. People have particular issues they feel are important, regardless of what the media present† (Brubaker, 2008). This seems to be at odds with the idea that the media sets the agenda. and people simply put up with it. With regard to the 2008 Presidential election, the agenda presented by the media was that of the war in Iraq, but it was quickly displaced by concern about the economy; an agenda driven by consumers’ interests, not those of the media (Agenda setting and the Obama election, 2010). But this source claims that the media set another agenda, a highly visible but totally unnecessary one, that of race. Barack Obama is black, and that became a major issue in the election: â€Å"The measurement of Obama’s potential success didn’t lie in whether or not voters were willing to vote for a black candidate, but whether or not voters, more specifically white voters, could view Obama, or blacks in general, as leaders (Agenda setting and the Obama election, 2010). Had the media been more concerned about Obama’s positions and qualifications and less about the color of his skin, the entire election would have been conducted on a much higher level. This source also notes that the racial issues was studied in swing states like Ohio, where it was deemed to be extremely important (Agenda setting and the Obama election, 2010). In one study, Ohio was measured for â€Å"favorability between candidates in the areas of republicans, democrats, independents, men, women, whites and blacks;† it was found that a vast majority of black voters, as many as 90%, favored Obama, no matter what their previous voting record or party affiliation was (Agenda setting and the Obama election, 2010). The question raised by this result is whether our society â€Å"is the way it is because of the media, or is the media a direct reflection of the way society is †¦ In the case of Obama for President, the media clearly allowed race to chase to the top of the list of exaggerated issues that never should have been a part of the presidential election in the first place† (Agenda setting and the Obama election, 2010). In response to the popularity of Obama, the Republicans tried to set the media agenda to focus on issues such as Iraq and health care, arguing that race should not be consuming the attention focused on it (Agenda setting and the Obama election, 2010). But Republicans also tried to set an agenda favorable to them by introducing Sarah Palin as their vice presidential candidate to appeal to women voters; setting the agenda worked in Ohio, where pollsters noted a shift among women of all races who were not previously affiliated with a particular party (Agenda setting and the Obama election, 2010).